Tuesday, December 24, 2019
The Womens Place in Medieval Society - 505 Words
Life in the medieval society was one of the most painful for women. It was evident by the high level of exploitation and oppression of women. At a time when wealthy men enjoyed stylish life, women had very hard times. Comfort was not a privilege but a luxury that only few women could afford. Men completely dominated the society and any concrete decision to be made was their preserve (Spielvogel 179). Women were not consulted even in matters that directly affected their lives; they had little or no say in the decision making process. A Woman’s role was dictated by men. For instance, village women were expected to cook for the family and take good care of their husbands. A woman’s place was the kitchen and nothing more. Oppression was†¦show more content†¦This was a job that was highly demanding but poorly paid. Men set highly oppressive laws, which greatly restricted freedom of women. For example, no business premise could be owned by a woman without approval by a council of men (Spielvogel 180). Also, a woman could only marry with the consent of her parents and she could not inherit land particularly if they had surviving brothers. Most girls as young as ten years were viewed as adults and they were married off to rich men without their consent. Despite their tender age, they were expected to bear children for the husband. Physiologically and psychologically the young girls were not prepared. This made childbirth a dangerous process. It was estimated that 20% of girls giving birth died during childbirth (Bitel 3). As the medieval period waned in the later fourteenth and fifteenth centuries, the economy entered a cruel loop. Hunger and persistent incapacitating diseases reduced the laborers productivity. So the grain output reduced causing grain prices to increase. This lead to a significant drop in the standards of living; diets grew more limited. 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Monday, December 16, 2019
8 Key Element for a Business Model Free Essays
E-commerce: business. technology. society. We will write a custom essay sample on 8 Key Element for a Business Model or any similar topic only for you Order Now E-commerce E commerce Business. Technology. Society gy y Kenneth C. Laudon Copyright  © 2011 Pearson Education, Ltd. Chapter 5 Business Models for E? commerce Copyright  © 2007Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 1-2 E-commerce Business Models Business model d l Set of planned activities designed to result in a Set of planned activities designed to result in a profit in a marketplace Business plan Describes a firm s business model Describes a firm’s business model E commerce business model E? commerce business model Uses/leverages unique qualities of Internet and Web W b Slide 2-3 8 Key Elements of Business Model 1. 2. 3. 4. 5. 6. 7. 8. Value proposition Revenue model Market opportunity Market opportunity Competitive environment Competitive advantage Market strategy Market strategy Organizational Development Management team Slide 2-4 1. Value Proposition Why should the customer buy from you? h h ld h b f ? Successful e? ommerce value S f l l propositions: Personalization/customization Reduction of product search, price discovery costs Facilitation of transactions by managing product delivery Slide 2-5 2. Revenue Model How will the firm earn revenue, generate p profits, and produce a superior return on p p invested capital? Major types: Advertising revenue model g Subscriptionà ‚ revenue model Transaction fee revenue model Transaction fee revenue model Sales revenue model Affiliate revenue model Slide 2-6 3. Market Opportunity What marketspace do you intend to h k d d serve and what is its size? Marketspace: Area of actual or potential commercial value in which company intends to operate in which company intends to operate Realistic market opportunity: Defined by revenue potential in each market niche in which company hopes to potential in each market niche in which company hopes to compete Market opportunity typically divided into M k t t it t i ll di id d i t smaller niches Slide 2-7 4. Competitive Environment Who else occupies your intended h l d d marketspace? p Other companies selling similar products in the same marketspace Includes both direct and indirect competitors Influenced by: Influenced by: Number and size of active competitors Each competitor s market share Each competitor’s market share Competitors’ profitability Competitors pricing Competitors’ pricing Slide 2-8 5. Competitive Advantage Achieved when firm: h d h f Produces superior product  or Produces superior product or Can bring product to market at lower price than competitors th tit Important concepts: p p Asymmetries First? mover advantage Fi t d t Unfair competitive advantage Leverage Slide 2-9 6. Market Strategy How do you plan to promote your products or services to attract your products or services to attract your target audience? Details how a company intends to enter market and attract customers Best business concepts will fail if not properly marketed to potential customers k d i l Slide 2-10 7. Organizational Development What types of organizational structures within the firm are necessary to carry out within the firm are necessary to carry out the business plan? Describes how firm will organize work Typically divided into functional departments As company grows, hiring moves from generalists to As company grows hiring moves from generalists to specialists Slide 2-11 8. Management Team What kinds of experiences and background are important for the background are important for the company’s leaders to have? Employees are responsible for making the business model work Strong management team gives instant credibility to outside investors Strong management team may not be able to salvage a weak business model, but should be able to change the model and redefine the business as it becomes necessary Slide 2-12 Insight on Business Online Grocers: Finding and Executing the Right Model g g Class Discussion Slide 2-13 Categorizing E-commerce Business Models No one correct way We categorize business models according to: We categorize business models according to: E? commerce sector (B2C, B2B, C2C) Type of e? commerce technology; i. e. m? commerce Type of e commerce technology; i e m commerce Similar business models appear in more than one sector Some companies use multiple business Some companies use multiple business models; e. g. eBay Slide 2-14 B2C Business Models: Portal Search plus an integrated package of content and services Revenue models: d l Advertising, referral fees, transaction fees, subscriptions g p Variations: Horizontal / General Vertical / Specialized (Vortal) Vertical / Specialized (Vortal) Pure Search Slide 2-15 Insight on Technology Can Bing Bong Google? Class Discussion Slide 2-16 B2C Models: E-tailer Online version of traditional retailer Revenue model: Sales Variations: Virtual merchant Virtual merchant Bricks? and? clicks Catalog merchant C t l h t Manufacturer? direct Low barriers to entry Slide 2-17 B2C Models: Content Provider Digital content on the Web News, music, video Revenue models: Revenue models: Subscription; pay per download (micropayment); advertising; affiliate referral fees Variations: Content owners Syndication S di i Web aggregators Slide 2-18 B2C Models: Transaction Broker Process online transactions for consumers Primary value propositionâ€â€saving time and money Revenue model: R d l Transaction fees Industries using this model: Financial services Travel services Job placement services Slide 2-19 B2C Models: Market Creator Create digital environment where buyers and sellers can meet and transact Examples: Priceline eBay y Revenue model: Transaction fees Revenue model: Transaction fees Slide 2-20 B2C Models: Service Provider Online services e. g. Google: Google Maps, Gmail, etc. Value proposition Value proposition Valuable, convenient, time? saving, low? cost alternatives to traditional service providers t diti l i id Revenue models: Revenue models: Sales of services, subscription fees, advertising, sales of marketing data marketing data Slide 2-21 B2C Models: Community Provider Provide online environment (social network) where people with similar interests can transact, share content, and , , communicate E. g. Facebook, MySpace, LinkedIn, Twitter Revenue models: R d l Typically hybrid, combining advertising, subscriptions, sales, transaction fees, affiliate fees Slide 2-22 B2B Business Models Net marketplaces E? istributor E procurement E? procurement Exchange Industry consortium Industry consortium Private industrial network Private industrial network Single firm Industry? wide Industry wide Slide 2-23 B2B Models: E-distributor Version  of retail and wholesale store, , MRO goods and indirect goods Owned by one company seeking to serve many customers Revenue model: Sales of goods Example: Grainger. com Slide 2-24 B2B Models: E-procurement Creates digital markets where participants transact for indirect goods B2B service providers, application service providers (ASPs) B2B service providers application service providers (ASPs) Revenue model: Service fees, supply? chain management, fulfillment services Example: Ariba Slide 2-25 B2B Models: Exchanges Independently owned vertical digital p y g marketplace for direct inputs Revenue model: Transaction, commission fees Revenue model Transaction commission fees C eate po e u co pet t o bet ee Create powerful competition between suppliers Tend to force suppliers into powerful price T d f li i f l i competition; number of exchanges has dropped dramatically d dd ll Slide 2-26 B2B Models: Industry Consortia Industry? wned vertical digital marketplace open to select suppliers More successful than exchanges More successful than exchanges Sponsored by powerful industry players Strengthen traditional purchasing behavior Revenue model: Transaction, commission fees R d l T ti i i f Example: Exostar Example: Exostar Slide 2-27 Private Industrial Networks Designed to coordinate flow of communication among firms engaged in business together fi di b i h Electronic data interchange (EDI) Single firm networks Most common form M t f Example: Wal? Mart’s network for suppliers Industry? wide networks Often evolve out of industry associations Often evolve out of industry associations Example: Agentrics Slide 2-28 Other E-commerce Business Models Consumer? to? consumer (C2C) eBay, Craigslist Peer? to? peer (P2P) Peer to peer (P2P) The Pirate Bay, Cloudmark M? commerce: Technology platform continues to evolve Technology platform continues to evolve iPhone, smartphones energizing interest in m? commerce pp apps Slide 2-29 Insight on Society Where R U? Not Here! Class Discussion Slide 2-30 E-commerce Enablers: Gold Rush Model E? commerce infrastructure companies p have profited the most: Hardware, software, networking, security E? commerce software systems, payment systems Media solutions, performance enhancement CRM software CRM software Databases Hosting services, etc. Slide 2-31 How Internet Web Change Business E? commerce changes industry structure g y by changing: Basis of competition among rivals Barriers to entry y Threat of new substitute products Strength of suppliers Bargaining power of buyers Bargaining power of buyers Slide 2-32 Industry Value Chains Set of activities performed by suppliers, manufacturers, transporters, distributors, and f di ib d retailers that transform raw inputs into final products and services Internet reduces cost of information and Internet reduces cost of information and other transactional costs Leads to greater operational efficiencies, lowering cost, prices, adding value for lowering cost prices adding value for customers Slide 2-33 E-commerce Industry Value Chains Figure 5. 4 Slide 2-34 Firm Value Chains Activities that a firm engages in to create inal products from raw inputs Each step adds value Effect of Internet: Eff fI Increases operational efficiency p y Enables product differentiation Enables precise coordination of steps in chain E bl i di ti f t i h i Slide 2-35 E-commerce Firm Value Chain s Figure 5. 5 Slide 2-36 Firm Value Webs Networked business ecosystem Uses Internet technology to coordinate the value chains of business partners l h i fb i Coordinates a firm’s suppliers with its own C di t fi ’ li ith it production needs using an Internet? based supply chain management system Slide 2-37 Internet-Enabled Value Web bl d l b Figure 5. 6 Slide 2-38 Business Strategy Plan for achieving superior long? term returns on the capital invested in a business firm business firm Four Generic Strategies 1. Differentiation 2. Cost 3. Scope 4. 4 Focus Slide 2-39 Chapter 6 E-commerce Marketing Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 6-40 Netflix N fli Strengthens and Defends Its Brand Class Discussion Slide 6-41 Consumers Online: Internet Audience Consumer Behavior Around 70% (82 million) U. S. ouseholds have Around 70% (82 million) U S households have Internet access in 2010 Growth rate has slowed Intensity and scope of use both increasing d f b h Some demographic groups have much higher Some demographic groups have much higher percentages of online usage than others Gender, age, ethnicity, community type, income, education Slide 6-42 Consumers Online: Internet Audience Consumer Behavior Broadband audience vs. dial? up audience Purchasing behavior affected by neighborhood Lifestyle and sociological impacts Use of Internet by children, teens Use of Internet as substitute for other social activities Media choices Traditional media competes with Internet for attention Traditional media competes with Internet for attention Slide 6-43 Consumer Behavior Models Study of consumer behavior Social science Attempts to explain what consumers purchase Attempts to explain what consumers purchase and where, when, how much and why they buy Consumer behavior models Predict wide range of consumer decisions Predict wide range of consumer decisions Based on background demographic factors and other intervening, more immediate variables h i i i di i bl Slide 6-44 General Model of Consumer Behavior Figure 6. Slide 6-45 Background Demographic Factors Culture: Broadest impact Subculture (ethnicity, age, lifestyle, geography) S b lt ( th i it lif t l h ) Social Reference groups Direct  reference groups g p Indirect reference group s Opinion leaders (viral influencers) Lifestyle groups f l Psychological Psychological profiles Slide 6-46 Online Purchasing Decision Psychographic research Combines demographic and psychological data Combines demographic and psychological data Divides market into groups based on social class, lifestyle, and/or personality characteristics and/or personality characteristics Five stages in the consumer decision process: 1. 2. 3. 4. 5. Awareness of need Search for more information Evaluation of alternatives Actual purchase decision Actual purchase decision Post? purchase contact with firm Slide 6-47 Consumer D i i C Decision Process P Supporting Communications Figure 6. 3 Slide 6-48 Model of Online Consumer Behavior Decision process similar for online and offline behavior General online behavior model Consumer skills Product characteristics Attitudes toward online purchasing Perceptions about control over Web environment p Web site features Clickstream behavior: Transaction log for Clickstream behavior: Transaction log for consumer from search engine to purchase Slide 6-49 Model of Online Consumer Behavior Figure 6. 4 Slide 6-50 Model of Online Consumer Behavior Clickstream factors include: Number of days since last visit Number of days since last visit Speed of clickstream behavior Number of products viewed during last visit b f d i dd i l ii Number of pages viewed Supplying personal information Number of days since last purchase Number of past purchases Clickstream marketing Clickstream marketing Slide 6-51 Shoppers: Browsers Buyers Shoppers: 87% of Internet users 72% buyers 72% buyers 16% browsers (purchase offline) One? third offline retail purchases influenced by O thi d ffli t il h i fl db online activities Online traffic also influenced by offline brands and shopping pp g E? commerce and traditional commerce are coupled: part of a continuum of consuming behavior part of a continuum of consuming behavior Slide 6-52 Online Shoppers Buyers Figure 6. 5 Slide 6-53 What Consumers Shop Buy Online Big ticket items ($500 plus) Travel, computer hardware, consumer electronics Expanding Consumers more confident in purchasing costlier items Small ticket items ($100 or less) ($ ) Apparel, books, office supplies, software, etc. Sold by first movers on Web Sold by first movers on Web Physically small items High margin items Broad selection of products available Slide 6-54 What Consumers Buy Online Figure 6. 6 Slide 6-55 Intentional Acts: How Shoppers Find Vendors Online pp Search engines (59%) S h i (59%) Coupon Web sites (29%) Coupon Web sites (29%) Comparison shopping sites (27%) E? ail newsletters (25%) Online shoppers are highly intentional, looking for specific products, companies, services Slide 6-56 Table 6. 6 Slide 6-57 Trust, Utility, Opportunism in Online Mark ets Two most important factors shaping decision Two most important factors shaping decision to purchase online: Utility: U ili Better prices, convenience, speed Trust: Asymmetry of information can lead to opportunistic behavior by sellers Sellers can develop trust by building strong reputations for honesty, fairness, delivery Slide 6-58 Basic Marketing Concepts Marketing Strategies and actions to establish relationship Strategies and actions to establish relationship with consumer and encourage purchases of p products and services Addresses competitive situation of industries and firms Seeks to create unique, highly differentiated products or services that are produced or supplied by one trusted firm Unmatchable feature set Avoidance of becoming commodity Slide 6-59 Feature Sets Three levels of product or service 1. Core product e. g. cell phone g p 2. Actual product Characteristics that deliver core benefits Ch t i ti th t d li b fit e. g. wide screen that connects to Internet 3. Augmented product Additional benefits Basis for building the product’s brand e. g. product warranty Slide 6-60 Feature Set Figure 6. 7 Slide 6-61 Products, Brands Branding Process Brand: Expectations consumers have when consuming, or thinking about consuming, a specific product Most important expectations: Quality, reliability, Most important expectations: Quality reliability consistency, trust, affection, loyalty, reputation Branding: Process of brand creation Branding: Process of brand creation Closed loop marketing Brand strategy Brand equity Brand eq it Slide 6-62 Marketing A ti iti M k ti Activities: From Products to Brands Figure 6. 8 Slide 6-63 STP: Segmenting, Targeting, Positioning Major ways used to segment, target customers 1. 2. 3. 4. 5. 6. Behavioral B h i l Demographic Psychographic h hi Technical Contextual Search Within segment, product is positioned and branded as a unique, high? value product, especially suited to q g p p y needs of segment customers Slide 6-64 Are Brands Rational? For consumers, a qualified yes: Brands introduce market efficiency by reducing search and decision? making costs For business firms, a definite yes: A major source of revenue Lower customer acquisition cost Increased customer retention Successful brand constitutes a long? asting (though not necessarily permanent) unfair competitive advantage Slide 6-65 Can Brands Survive Internet? Brands Price Dispersion p Early postulation: Law o f One Price ; end of brands Early postulation: â€Å"Law of One Price†; end of brands Instead: Consumers still pay premium prices for differentiated products E? commerce firms rely heavily on brands to attract customers and charge premium prices Substantial price dispersion Large differences in price sensitivity for same product Large differences in price sensitivity for same product â€Å"Library effect†Slide 6-66 Revolution in Internet Marketing Technology Three broad impacts: Scope of marketing communications broadened Richness of marketing communications increased g Information intensity of marketplace expanded Internet marketing technologies: Internet marketing technologies: Web transaction logs Cookies and Web bugs Cookies and Web bugs Databases, data warehouses, data mining Advertising networks Customer relationship management systems Slide 6-67 Web Transaction Logs Built into Web server software Record user activity at Web site y Webtrends: Leading log analysis tool Provides much marketing data, especially  Provides much marketing data especially combined with: Registration forms R i i f Shopping cart database Answers questions such as: What are major patterns of interest and purchase? After home page, where do users go first? Second? Slide 6-68 Cookies Web Bugs Cookies: Small text file Web sites place on visitor’s PC every time they visit, as specific pages are accessed Provide Web marketers with very quick means of identifying customer and understanding prior behavior Flash cookies Web bugs: Tiny (1 pixel) graphics embedded in e mail and Web sites Tiny (1 pixel) graphics embedded in e? mail and Web sites Used to automatically transmit information about user and page being viewed to monitoring server page being viewed to monitoring server Slide 6-69 Insight on Society g y Every Move You Make, Every Click You Make, We’ll Be Tracking You , g Class Discussion Slide 6-70 Databases Database:  Stores records and attributes Database management system (DBMS): Software used to create, maintain, and access databases SQL (Structured Query Language): Industry? standard database query and manipulation language used in y q y p g g a relational database Relational database: Represents data as two? dimensional tables with records organized in rows and attributes in columns; data within different tables can be flexibly related as long as the tables share a common data element flexibly related as long as the tables share a common data element Slide 6-71 Relational Database View of E-commerce Customers Figure 6. 12 Slide 6-72 Data Warehouses Data Mining Data warehouse: Collects firm s transactional and customer data in single Collects firm’s transactional and customer data in single location for offline analysis by marketers and site managers Data mining: Analytical techniques to find patterns in data, model Analytical techniques to find patterns in data model behavior of customers, develop customer profiles Query? driven data mining Query driven data mining Model? driven data mining Rule? based data mining l b dd Collaborative filtering Slide 6-73 Data Mining Personalization Figure 6. 13 Slide 6-74 Insight on Technology The Long T il Big Hits and Big Misses Th L Tail: Bi Hi d Bi Mi Class Discussion Slide 6-75 Customer Relationship Management ( (CRM) Systems ) y Record all contact that customer has with firm Generates customer profile available to everyone in firm with need to â€Å"know the customer†fi ith d t â€Å"k th t †Customer profiles can contain: ustomer profiles can contain: Map of the customer’s relationship with the firm Product and usage summary data Demographic and psychographic data Profitability measures Contact history Contact history Marketing and sales information Slide 6-76 Customer Relationship Management System Figure 6. 14 Slide 6-77 Market Entry Strategies Figure 6. 15 Slide 6-78 Establishing Customer Relationship Advertising Networks Banner advertisements Ad server selects appropriate banner ad based on Ad server selects appropriate banner ad based on cookies, Web bugs, backend user profile databases Permission marketing Permission marketing Affiliate marketing g Slide 6-79 How Advertising Network Works e. g. , DoubleClick Figure 6. 16 Slide 6-80 Establishing Customer Relationship (cont’d) Viral marketing Getting customers to pass along company’s marketing message to friends, family, and colleagues Blog marketing Using blogs to market goods through commentary and U i bl k d h h d advertising Social network marketing, social shopping Mobile marketing Mobile marketing Slide 6-81 Insight on Business Social Network Marketing: Let’s Buy Together Class Discussion Slide 6-82 Establishing Customer Relationship (cont’d) Wisdom of crowds (Surowiecki, 2004) ( , ) Large aggregates produce better estimates and judgments Examples: E l Prediction markets Folksonomies Social tagging Social tagging Brand leveraging Slide 6-83 Customer Retention: Strengthening Customer Relationship p Mass marketing Mass marketing Direct marketing Micromarketing Micromarketing Personalized, one? to? one marketing  Segmenting market on precise and timely understanding of Segmenting market on precise and timely understanding of individual’s needs Targeting specific marketing messages to these individuals Positioning product vis? a? vis competitors to be truly unique Personalization Can increase consumers sense of control, freedom Can also result in unwanted offers or reduced anonymity Slide 6-84 Mass Market-Personalization Continuum Figure 6. 17 Slide 6-85 Other Customer Retention Marketing Technics Customization Customer co? production Transactive content: Combine traditional content with dynamic information tailored to each user’s profile Customer service FAQs Q Real? time customer service chat systems Automated response systems Automated response systems Slide 6-86 Net Pricing Strategies Pricing Integral part of marketing strategy I t l t f k ti t t Traditionally based on: Fixed cost Variable costs Demand curve Price discrimination Price discrimination Selling products to different people and groups based on willingness to pay Slide 6-87 Net Pricing Strategies (cont’d) Free and freemium Can be used to build market awareness Versioning Creating multiple versions of product and selling essentially same product to different market segments at different prices at different prices Bundling Offers consumers two or more goods for one price Off t d f i Dynamic pricing: Auctions Yield management Slide 6-88 Channel Management Strategies Channels: Different methods by which goods can be distributed and sold Channel conflict: When new venue for selling products or services threatens gp or destroys existing sales venues E. g. online airline/travel services and  traditional offline travel agencies Some manufacturers are using partnership gp p model to avoid channel conflict Slide 6-89 Chapter 7: E-commerce Marketing Communications Chapter 7 E-commerce Advertising Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 7-90 Video Ads: Shoot, Click, Buy Class Discussion Slide 7-91 Marketing Communications Two main purposes: Sales – promotional sales communications Branding – b di B di branding communications i i Online marketing communications Online marketing communications Takes many forms Online ads, e? mail, public relations, Web sites Slide 7-92 Online Advertising li d i i $25 billion, 15% of all advertising Advantages: Internet is where audience is moving g Ad targeting Greater opportunities for interactivity Greater opportunities for interactivity Disadvantages: Cost versus benefit How to adequately measure results Supply of good venues to display ads Slide 7-93 Online Advertising from 2002-2014 Figure 7. Slide 7-94 Forms of Online Advertisements Display ads Rich media Video ads Search engine advertising Social network, blog, and game advertising Social network blog and game advertising Sponsorships Referrals (affiliate relationship marketing) E? mail marketing g Online catalogs Slide 7-95 Display Ads Banner ads Rectangular box linking to advertiser’s Web site IAB guidelines e. g. Full banner is 468 x 60 pixels, 13K e g Full banner is 468 x 60 pixels 13K Pop? up ads Appear without user calling for them Provoke negative consumer sentiment g Twice as effective as normal banner ads Pop? nder ads: Open beneath browser window Pop under ads: Open beneath browser window Slide 7-96 Rich Media Ads Use Flash, DHTML, Java, JavaScript About 7% of all online advertising expenditures Tend to be more about branding d b b b di Boost brand awareness by 10% Boost brand awareness by 10% IAB standards limit length Interstitials Superstitials Slide 7-97 Video Ads Fastest growing form of online advertisement IAB stan dards Linear video ad Non? linear video ad In? banner video ad In? text video ad Ad placement Advertising networks Advertising exchanges Banner swapping Slide 7-98 Search Engine Advertising h i d i i Almost 50% of online ad spending in 2010 Types: Paid inclusion or rank Paid inclusion or rank Inclusion in search results Sponsored link areas p Keyword advertising e. g. Google AdWords e g Google AdWords Network keyword advertising (context advertising) d ii ) e. g. Google AdSense Slide 7-99 Search Engine Advertising (cont’d) Nearly ideal targeted marketing Nearly ideal targeted marketing Issues: Disclosure of paid inclusion and placement practices Click fraud Ad nonsense Slide 7-100 Mobile Advertising Half of U. S. Internet users access Internet Half of U. S. Internet users access Internet with mobile devices Currently small market, but fastest growing platform (35%) growing platform (35%) Google and Apple in race to develop Google and Apple in race to develop mobile advertising platform AdMob, iAd Slide 7-101 Sponsorships Referrals Sponsorships Paid effort to tie advertiser s name to Paid effort to tie advertiser’s name to particular information, event, venue in a way that reinforces brand in positive yet not overtly that reinforces brand in positive yet not overtly commercial manner Referrals Affiliate relationship marketing p g Permits firm to put logo or banner ad on another firm’s Web site from which users of th fi ’ W b it f hi h f that site can click through to affiliate’s site Slide 7-102 E-mail Marketing Spam Explosion Direct e? mail marketing Low cost, primary cost is purchasing addresses Spam: Unsolicited commercial e? mail Spam: Unsolicited commercial e mail Approx. 90% of all e? mail Efforts to control spam: Technology (filtering software) Government regulation (CAN? SPAM and state laws) Voluntary self? regulation by industries (DMA ) y g y Volunteer efforts Slide 7-103 Percentage of E-mail That Is Spam Figure 7. 6 Slide 7-104 Online Catalogs Equivalent of paper? based catalogs Graphics? intense; use increasing with increase in broadband use in broadband use Two types: 1. 2. 2 Full? page spreads, e. g. Landsend. com Grid displays, e. g. Amazon Grid displays e g Amazon In general, online and offline catalogs complement each other Slide 7-105 Social Marketing â€Å"Many? to? many† model Uses digitally enabled networks to spread ads Blog advertising Blog advertising Online ads related to content of blogs Social network advertising: Social network advertising: Ads on MySpace, Facebook, YouTube, etc. Game advertising: G d ti i Downloadable â€Å"advergames†Placing brand? name products within games Slide 7-106 Insight on Society g y Marketing to Children of the Web in the Age of Social Networks g Class Discussion Slide 7-107 Behavioral Targeting Interest? based advertising Data aggregators develop profiles Data aggregators develop profiles Search engine queries Online browsing history O li b i hi Offline data (income, education, etc. ) d Information sold to 3rd party advertisers, who deliver ads based on profile Ad exchanges Privacy concerns acy co ce s Consumer resistance Slide 7-108 Mixing Off-line Online Marketing Communications g Most successful marketing campaigns M t f l k ti i incorporate both online and offline tactics Offline marketing Drive traffic to Web sites Drive traffic to Web sites Increase awareness and build brand equity Consumer behavior increasingly multi? channel 60% consumers research online before buying offline % y g Slide 7-109 Insight on Business g Are the Very Rich Different From You and Me? Class Discussion Slide 7-110 Online Marketing Metrics: Lexicon Measuring audience size or market share Impressions I i Click? through rate (CTR) View? hrough rate (VTR) Vi th h t (VTR) Hits Page views P i Stickiness (duration) Unique visitors Loyalty Reach Recency Slide 7-111 Online Marketing Metrics (cont’d) Conversion of visitor Conversion of visitor to customer Acquisition rate q Conversion rate Browse ? to? buy? ratio View? to? cart ratio Vi t t ti Cart conversion rate Checkout conversion rate Checkout conversion rate Abandonment rate Retention rate Attrition rate E mail metrics E? mail metrics Open rate Delivery rate Delivery rate Click? through rate (e mail) (e? mail) Bounce? back rate Slide 7-112 Online Consumer Purchasing Model Figure 7. 8 Slide 7-113 How Well Does Online Adv. Work? Ultimately measured by ROI on ad campaign Highest click? through rates: Search engine ads, Permission e mail campaigns Permission e? mail campaigns Rich media, video interaction rates high Online channels compare favorably with traditional Most powerful marketing campaigns use multiple Most powerful marketing campaigns use multiple channels, including online, catalog, TV, radio, newspapers, stores newspapers, stores Slide 7-114 Comparative Returns on Investment Figure 7. 9 Slide 7-115 Costs of Online Advertising Pricing models Barter Cost per thousand (CPM) Cost per click (CPC) Cost per action (CPA) Cost per action (CPA) Online revenues only Sales can be directly correlated Sales can be directly correlated Both  online/offline revenues Offline purchases cannot always be directly related to online Offli h t l b di tl l t dt li campaign In general, online marketing more expensive on CPM In general online marketing more expensive on CPM basis, but more effective Slide 7-116 Web Site Activity Analysis b i i i l i Figure 7. 10 Slide 7-117 Insight on Technology It’s 10 P. M. Do You Know Who Is On Your Web Site? Class Discussion Slide 7-118 Web Site †¦ as Marketing Communications Tool g Web site as extended online advertisement W b i d d li d i Domain name: An important role Domain name: An important role Search engine optimization: Search engine optimization: Search engines registration Keywords in Web site description K d i W b it d i ti Metatag and page title keywords Links to other sites k h Slide 7-119 Web Site Functionality b i i li Main factors in effectiveness of interface Utility Ease of use Top factors in credibility of Web sites: Top factors in credibility of Web sites: Design look Information design/structure g / Information focus Organization is important for first time users, but Organization is important for first? time users but declines in importance Information content becomes major factor attracting Information content becomes major factor attracting further visits Slide 7-120 Factors in Credibility of Web Sites Figure 7. 11 Slide 7-121 Table 7. 9 Slide 7-122 Chapter 8: Ethical, Social, and Political Issues in E-commerce E commerce Chapter 8 Ethics, Law, E-commerce Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 8-123 Ethical, Social, Political Issues in E-commerce Internet, like other technologies, can: Internet like other technologies can: Enable new crimes Affect environment Threaten social values Costs and benefits must be carefully considered, especially when there are no id d i ll h h g g clear? cut legal or cultural guidelines Slide 8-124 Model for Organizing Issues Issues raised by Internet and e? commerce can be viewed at individual, social, and political levels social and political levels Four major categories of issues: Four major categories of issues: Information rights Property rights Property rights Governance Public safety and welfare Slide 8-125 Moral Dimensions of Internet Society M l Di i f I S i Figure 8. 1 Slide 8-126 Basic Ethical Concepts i hi l Ethics Study of principles used to determine right and wrong courses of action Responsibility p y Accountability Liability Laws permitting individuals to recover damages Due process Laws are known, understood Laws are known understood Ability to appeal to higher authorities to ensure laws applied correctly Slide 8-127 Analyzing Ethical Dilemmas l i hi l il Process for analyzing ethical dilemmas: 1. 2. 3. 3 4. 5. Identify and clearly describe the facts Define the conflict or dilemma and identify the y higher? rder values involved Identify the stakeholders Identify the stakeholders Identify the options that you can reasonably take t k Identify the potential consequences of your option s Slide 8-128 Candidate Ethical Principles Golden Rule Universalism Slippery Slope Collective Utilitarian Principle Risk Aversion Ri k A i No Free Lunch The New York Times Test The Social Contract Rule Slide 8-129 Privacy Information Rights Privacy: Moral right of individuals to be left alone, free from surveillance or interference from other individuals or organizations Information privacy p y Subset of privacy Includes: The claim that certain information should not be collected at all The claim of individuals to control the use of whatever h l i f i di id l l h f h information is collected about them Slide 8-130 Privacy Information Rights (cont. ) Major ethical issue related to e? commerce and privacy: d i Under what conditions should we invade the privacy of others? Major social issue: j Development of â€Å"expectations of privacy† and privacy norms privacy norms Major political issue: Development of statutes that govern relations D l t f t t t th t l ti between recordkeepers and individuals Slide 8-131 Information Collected at E-commerce Sites Data collected includes Personally identifiable information (PII) Anonymous information Anonymous information Types of data collected yp Name, address, phone, e? mail, social security Bank and credit accounts, gender, age, occupation, B k d di d i education Preference data, transaction data, clickstream data, browser type Slide 8-132 Social Networks Privacy Social networks Encourage sharing personal details Pose unique challenge to maintaining privacy Facebook s Beacon program Facebook’s Beacon program Facebook s Terms of Service change Facebook’s Terms of Service change Slide 8-133 Profiling Behavioral Targeting Profiling Creation of digital images that characterize online individual and group behavior Anonymous profiles A fil Personal profiles Personal profiles Advertising networks Track consumer and browsing behavior on Web T k db i b h i W b Dynamically adjust what user sees on screen Build and refresh profiles of consumers Google’s AdWords program Slide 8-134 Profiling Behavioral Targeting (cont’d) Deep packet inspection Business perspective: Web profiling serves consumers and businesses Increases effectiveness of advertising, subsidizing free content Enables sensing of demand for new products and services Critics perspective: Undermines expectation of anonymity and privacy Consumers show significant opposition to unregulated collection of personal information Enables weblining Slide 8-135 Internet Government Invasions of Privacy Various laws strengthen ability of law enforcement agencies to monitor Internet users without i i I ih knowledge and sometimes without judicial oversight CALEA, PATRIOT Act, Cyber Security Enhancement Act, Homeland Security Act Government agencies are largest users of private sector commercial data brokers sector commercial data brokers Retention by ISPs of user data a concern Slide 8-136 Legal Protections In U. S. , privacy rights explicitly granted or derived from Constitution Constitution First Amendment  – freedom of speech and association Fourth Amendment  – unreasonable search and seizure F th A d t bl h d i Fourteenth Amendment  – due process Specific statutes and regulations (federal and Specific statutes and regulations (federal and state) Common law Slide 8-137 Informed Consent U. S. firms can gather and redistribute transaction information without individual’s i i f i ih i di id l’ informed consent Illegal in Europe Informed consent: Opt? in Opt out Opt? out Many U. S. ? commerce firms merely publish information p practices as part of privacy policy without providing for p p yp y p g any form of informed consent Slide 8- 138 FTC’s Fair Information Practices Principles Federal Trade Commission: Federal Trade Commission: Conducts research and recommends legislation to Congress Fair Information Practice Principles (1998): Fair Information Practice Principles (1998): Notice/Awareness (Core) Choice/Consent (Core) Choice/Consent (Core) Access/Participation Security Enforcement Guidelines, not laws Guidelines not laws Slide 8-139 FTC’s Fair Information Practice Principles Notice/Awareness i / Sites must disclose information practices before collecting data. Includes Sit t di l i f ti ti b f ll ti d t I l d identification of collector, uses of data, other recipients of data, nature of collection (active/inactive), voluntary or required, consequences of refusal, and steps taken to protect confidentiality, integrity, and quality of the data Choice/Consent There must be a choice regime in place allowing consumers to choose how their information will be used for secondary purposes other than supporting the transaction, including internal use and transfer to third parties. Opt? in/Opt? out must be available. Consumers should be able to review and contest the accuracy and completeness of data collected about them in a timely, inexpensive process. Access/Participation ccess/ a c pa o Security y Enforcement Data collectors must take reasonable steps to assure that consumer information is accurate and secure from unauthorized use. There must be in place a mechanism to enforce FIP principles. This can involve self? regulation, legislation giving consumers legal remedies for violations, or federal statutes and regulation. di f i l ti f d l t t t d l ti Slide 8-140 FTC Recommendations: Online Profiling Principle p Notice Recommendation Complete transparency to user by providing disclosure and choice options on the host Web site. â€Å"Robust† notice for PII (time/place of collection; before collection begins). Clear and conspicuous notice for non PII. before collection begins). Clear and conspicuous notice for non? PII. Opt? in for PII, opt? out for non? PII. No conversion of non? PII to PII without consent. Opt? out from any or all network advertisers from a single page consent Opt out from any or all network advertisers from a single page provided by the host Web site. Reasonable provisions to allow inspection and correction. Reasonable efforts to secure information from loss, misuse, or improper access. Done by independent third parties, such as seal programs and accounting Done by independent third parties such as seal programs and accounting firms. medical topics, sexual behavior or sexual orientation, or use Social Security medical topics sexual behavior or sexual orientation or use Social Security numbers for profiling. Slide 8-141 Choice Access Security Enforcement Restricted Collection Advertising networks will not collect information about sensitive financial or European Data Protection Directive Privacy protection much stronger in Europe than U. S. European approach: Comprehensive and regulatory in nature p g y European Commission’s Directive on Data Protection (1998): (1998): Standardizes and broadens privacy protection in European Union countries Department of Commerce safe harbor program: For U. S. firms that wish to comply with Directive Slide 8-142 Private Industry Self-Regulation Safe harbor programs: Private policy mechanism to meet objectives of Pi t li h i t t bj ti f government regulations without government involvement e. g. Privacy seal programs e g Privacy seal programs Industry associations include: Online Privacy Alliance (OPA) Network Advertising Initiative (NAI) CLEAR Ad Notice Technical Specifications Privacy advocacy groups Emerging privacy protection business Slide 8-143 Insight on Business Chief Privacy Officers hi f i ffi Class Discussion Slide 8-144 Technological Solutions Spyware, pop? p blockers Cookie managers k Anonymous remailers, surfing Anonymous remailers surfing Platform for Privacy Preferences (P3P): Comprehensive technological privacy protection standard Works through user s Web browser Works through user’s Web browser Communicates a Web site’s privacy p olicy Compares site policy to user’s preferences or to other standards such as FTC’s FIP guidelines or EU’s Data Protection Directive Slide 8-145 How P3P Works k Figure 8. 2(A) Slide 8-146 Insight on Technology The Privacy T Th P i Tug of War: fW Advertisers Vs. Consumers Class Discussion Slide 8-147 Intellectual Property Rights Intellectual property: Encompasses all tangible and intangible products of human mind Major ethical issue: j How should we treat property that belongs to others? Major social issue: Major social issue: Is there continued value in protecting intellectual property in the Internet age? Major political issue: How can Internet and e? commerce be regulated or governed to g g protect intellectual property? Slide 8-148 Intellectual Property Protection Three main types of protection: Copyright Patent Trademark law Trademark law Goal of intellectual property law: Balance two competing interests  public and B l t ti i t t bli d private Maintaining this balance of interests is always M i t i i thi b l fi t t i l challenged by the invention of new technologies Slide 8-149 Copyright Protects original forms of expression (but not ideas) from being copied by others for a  ideas) from being copied by others for a period of time Look and feel copyright infringement lawsuits Fair use doctrine Fair use doctrine Digital Millennium Copyright Act, 1998 First major effort to adjust copyright laws to Internet age Implements WIPO treaty that makes it illegal to make, distribute, or use devices that circumvent technology? ased protections of copyrighted materials Slide 8-150 Patents Grant owner 20? year monopoly on ideas behind an invention Machines Man? made products p Compositions of matter Processing methods Invention must be new, non? obvious, novel Encourages inventors g Promotes dissemination of new techniques through licensing Stifles competition by raising barriers to entry Slide 8-151 E-commerce Patents 1998 State Street Bank  Trust v. Signature Financial Group Business method patents Led to explosion in application for e? commerce â€Å"business L dt l i i li ti f â€Å"b i methods† patents Most European patent laws do not recognize M tE t tl d t i business methods unless based on technology Examples Amazon’s One? click purchasing DoubleClick’s dynamic delivery of online advertising Slide 8-152 Trademarks d k Identify, distinguish goods and indicate their source Purpose p Ensure  consumer gets what is paid for/expected to receive Protect owner against piracy and misappropriation Infringement Market confusion Bad faith Dilution Behavior that weakens connection between trademark and product Slide 8-153 Trademarks Internet Cybersquatting Anticybersquatting Consumer Protection Act (ACPA) Cyberpiracy Typosquatting Metatagging M i Keywording y g Deep linking Framing Slide 8-154 Governance Primary questions Who will control Internet and e? commerce? What elements will be controlled and how? What elements will be controlled and how? Stages of governance and e? commerce g g Government Control Period (1970–1994) Privatization (1995–1998) Privatization (1995 1998) Self? Regulation (1995–present) Government Regulation (1998–present) Slide 8-155 Who Governs E-commerce Internet? Mixed mode environment Self? regulation, through variety of Internet policy and technical bodies, co exists with limited and technical bodies co? exists with limited government regulation ICANN : Domain Name System Internet could be easily controlled, I t t ld b il t ll d monitored, and regulated from a central location Slide 8-156 Taxation E? commerce taxation illustrates complexity of governance and jurisdiction issues governance and jurisdiction issues U. S. sales taxed by states and local government MOTO retailing E? commerce benefits from tax â€Å"subsidy†y October 2007: Congress extends tax moratorium for an additional seven years an additional seven years Unlikely that comprehensive, integrated rational approach to taxation issue will be determined for approach to taxation issue will be determined for some time to come Slide 8-157 Net Neutrality Currently, all Internet traffic treated equally – all activities charged the same rate, no ll i i i h d h preferential assignment of bandwidth Backbone providers would like to charge differentiated prices and ration bandwidth 2010, U. S. ppeals court ruled that FCC had no authority to regulate Internet providers Slide 8-158 Public Safety Welfare Protection of children and strong g sentiments against pornography Passing legislation that will survive courtà ‚ P i l i l ti th t ill i t challenges has proved difficult Efforts to control gambling and restrict sales of drugs and cigarettes sales of drugs and cigarettes Currently mostly regulated by state law Unlawful Internet Gambling Enforcement Act Slide 8-159 Insight on Society Internet Drug Bazaar Class Discussion Slide 8-160 How to cite 8 Key Element for a Business Model, Papers
Sunday, December 8, 2019
Introduction to Management Values of Enterprise
Question: Discuss about the Introduction to Management for Values of Enterprise. Answer: Introduction National Australia Bank is an Australian company and is serving people around the world for more than 150 years. Nab helps large, medium, and small banks to start up and grow. The company also funds essential infrastructures like hospitals, roads, and schools. The Board of Directors includes Ken Henry AC, Andrew G Thorburn among others. Daniel T Gilbert AM, Over the past few years, NAB has released some campaigns and adopted some strategies to promote its business. In the last five months, NAB has tried to improve itself by launching various campaigns and adopting numerous strategies. The company mostly focuses on home loans, business loans, and credit cards. However, the company faced some controversies and received some strategic criticisms by stakeholders, media, journalists, academic professionals, employees, and customers in the past few years. The report would provide a General Environments or PESTEL analysis, Specific Environment Analysis, Internal Environment Analysis, and SW OT analysis of the company and describe the core values of the enterprise. It will talk about a few CEOs who influenced the company's culture and strategies and inspired the employees (Nab.com.au.2016). 1. Vision and Mission of NAB The vision of NAB is that it believes in success. The bank has the mission to provide solutions for future and current requirements of its customers. It strives to establish permanent relationship with its customers through its philosophy and service quality. Moreover, the company aims to make a major contribution in the development of natural environment and society. Moreover, the NAB has created a working environment based on positivity and confidence. Strategies applied by NAB in the past NAB considers its responsibility and commitment towards people, economy, and communities an integral part of its strategy. In the year 2009, the company instituted a bank-wide strategy. It offered its customers advantage by giving a fairer proposition. The company created NAB Care. It is a program that provides an option to repay loans for customers who are struggling. The strategy was different from other CSR education programs. NAB Care operated integrally with the collections department. The bank also introduced a new approach for NAB Care employees. NAB engaged in a nonprofit, mental health strategy called the Life Line. The Life Line gave training to its employees to manage the financial hardship of its customers. To manage customer financial health proactively, the bank changed the evaluation process of its employees. The bank introduced incentives and rewards for employees who would perform well. NAB Care was a very effective strategy on the part of the bank for it had reduced 20% loan defaults by 2013. Moreover, the bank cleared 40% hardship cases within six months. The success rate is so high that almost 40% of clients seek advice voluntarily before a collection event. This saves a cost of $7.2 million. The NAB Care was a strategy based on shared value (Nab.com.au.2016). In the past few years, the Bank has taken several initiatives to implement its CRM philosophy. In the year 1988, the NAB created a universal system for Relationship Banking. This formal system formed NABs core strategy. In 1989, the bank developed a profitability and relationship management system to link banking products and its customers. In 1990, NAB created a platform for business and relationship banking system. In 1994, to cover its investment in products, the bank extended its profitability system, extended, and improved its relationship management. In 1998, again, the bank implemented a new relationship system for banking and created a platform for premium customers. In 1999, NAB linked all its customers information like channel usage, profitability, and products in New Zealand, Australia, and the U.S. Again, in the year 2000, the bank implemented the CRM solution of Siebel (Nab.com.au.2016). The company has been investing continually in technologies that foster relationship between the bank and its customers. The Relationship Optimizer solution provided by NCR had quite a severe impact on the CRM initiatives taken by the National Australia Bank. Current strategies Currently, NAB has revamped and renovated its digital marketing strategy. It has implemented some new strategies and decided to shift to a new management platform. The company has decided to be more responsive to its customers and provide them with better business tools. The company has chosen Adobe Experience Manager as a part of the Marketing Cloud suite solutions. Moreover, the bank would replace its entire core banking platforms. 2. Criticisms and Controversies The National Australia Bank has implemented many of its strategies effectively in the recent years. Along with success, it has also faced some criticisms for the policies it adopted in the past four years. The criticisms aroused mostly because the core banking strategy appeared confusing on the surface level. However, if one delves deeper into the strategy, it would be clear. In August 2008, the bank made an announcement to modernize its core IT systems. After the Commonwealth Bank of Australia, it was the second bank that adopted such a project. While the Commonwealth Bank of Australia dove into the SAP-based revamp, NAB chose Oracle for its project initially. NAB said that the Oracle-based core banking system was an overhaul strategy. NAB had invested an amount of $30 million in Oracle to deploy its technology to its ING Direct style online banking. The deployment was a test in the NAB that was a new brand at that time. However, four years later, in August 2012, NAB announced that it had migrated its online brand, UBank only for that time. This was an issue in the technology sector in Australia. It turned many heads for this was what NAB had done four years ago (Nab.com.au.2016). A data of the year 2013 revealed that NAB is facing problem in its financial advisor, NAB Wealth. NAB Wealth is a massive division that incorporates MLC. NAB Wealth includes the banks superannuation business, stockbrokers, planning firms, financial planning network, and life insurance. NAB is constantly in a problematic position as it is plagued by time and cost overrun on some projects. The bank is facing internal breaches and risks. The CBA and financial planning of the bank are in an utmost need of scrutiny. Despite the issues like forgery, sacking, and poor compliance, the bank appeared quite reassuring. Though NAB Wealth faces some systematic issues, the company denies such reports. Instead, the group executive of NAB Wealth says that there are a few individual issues (Nab.com.au.2016). 3. PESTEL Analysis Political The NAB is protected by the government rules and regulations in the nations it operates. The recent government of Australia held the companys financial advice changes. Clive Palmers PUP senators rose anxiety for the instability of government policies and cost worries. Economic The NAB has a successful and secure economic strength. Despite the dangers that the bank faces in other parts of the world, the management system of NAB is such that it was able to cope up with the economic crunch of 2007-8 and shield its employees from the economic impact. Social The NAB tries to make it sure that people from each section of the society are able to tak the benefits of the policies that the organization gives. The company has a good name in the society and ensures that everything is under control (Anton 2015). Technological The development of internet and technology has helped NAB to work efficiently and reach its customers in case of help. The company has adopted different technological systems to reach its customers quickly. Moreover, improvement in technology has elevated the production rate of the bank. Ecological Since NAB is a company from the banking sector, it does not have any adverse impact on the environment directly. However, NAB Assist provides right assistance to the people in case anyone needs an emergency claim during a crisis due to environmental disaster. Legal The Banking Act 1959 of Australia allows fluidity in the banking system. The banking system is competitive, fluid, and well developed. The NAB is part of the one of the four pillars policy (Anton 2015). Specific Environments analysis Customers NAB serves almost 15 million customers across the earth. Since NAB provides loan, insurance and helps to set up small businesses, it has a wide range of customers. Partners The media partners of NAB include Advanced Television, American Cinematographer, Animation Magazine, and Antenna Systems and Technology among others. VeriFone is NABs strategic partner and provides access to the latest technology. Industry NAB is a part of the Big Four Australian banks. The NAB plays a vital role in lending, trading in financial markets, insurance, stockbroking, and managing funds. Unions The unions are the key stakeholders and gives the right to its employees to engage in bargaining. The people are represented by three unions namely, Australia-Finance Sector Union, New Zealand- First Union, and the United Kingdom- Unite. Competitors Westpac Banking Corporation, Australia and New Zealand Banking Group Limited ans Commonwealth Bank of Australia are the top competitors of the National Australia Bank. Supplier NAB has its Australian Supplier Diversity Program that promotes diversity. Beginning in 2012, the program is building support communities and sustainable enterprises. Recently, the bank has facilitated Yaru Water to its catering supplier (Hasan 2013). Internal Environments analysis Process NAB has processes like the Internet Banking process to access ones payroll. The NAB hires its employees through a seven step process which consists of the application, phone interview, formal interview, assessment, work reference checks, probity checking, and finally the offer. System NAB has a number of banking systems like the core banking system and the online banking system to reach its customers. Employees The bank provides a number of special schemes to its employees that are otherwise unavailable to the general public. The bank has several employee benefits programs like the WorkLife NAB that offers discounted and preferential services to its employees. Management NAB has the capability to manage risk that helps it to develop a sustainable business. The bank effective manages the Environmental, Social, and Governance Risks through its risk management framework (French 2013). SWOT Analysis Helpful Harmful Internal Strengths NAB is one of the four top banking organizations of Australia. The National Australia Bank has some strengths like a sound financial position, a strong brand name, high revenue and high income of interest. It has a diverse range of products and is an active and potential player. The Bank provides business and personal services. The most important aspect of NAB is that it has a significant number of assets. Weaknesses The weaknesses of NAB comprise a decline in revenue that affects the growth and development of the company. Also, the bank does not have a global acclaim. External Opportunities The Bank has an excellent opportunity to expand in other countries. It can asset the management sector. Moreover, it needs to diversify its portfolio to increase customers Threats The bank gets affected due to a recession, financial crisis, and ever-changing government rules and regulations. These are a severe threat to the business banking company. Moreover, it has to compete with banks like Citigroup, BNP Paribas, Bank of America, HSBC, Royal Bank of Scotland, and the China Construction Bank Corporation (Anton 2015). Task 4 Organizational Culture and Leadership style The company holds a leadership program called the Broadcast Leadership Training program at the NAB headquarters. The leadership program focuses on the process of purchasing, operating, owning, and assessing television and radio stations. It furnishes blueprint for businessmen ao that they can increase the diversity and become a larger part of the organization and the industry as a whole. Faculty from banks addresses individual topics and discuss legal and regulatory issues. The bank puts a great emphasis on financing arrangements (Erkutlu 2012). Presently, the new chief executive of NAB, Andrew Thorburn, and CIO David Boyle, are working on building the bank's IT technology. The priority is to replace NAB's technological legacy by core banking system. The IT team is at present developing the NextGen core banking system. From this new system and strategy, new customers would benefit immediately. On the year 2015, the focus was to build new organizations for NABs personal banking customers (Nab.com.au.2016). Conclusion The study thus shows the strategies that a bank must adopt to work efficiently. A PESTEL, SWOT, accurate, and internal analysis of NAB show the working environment, its approach, its strengths, and weaknesses. The paper revealed the measures and strategies adopted by the CEOs of the National Australia Bank. The bank is one of the four top banks of Australia. Despite being one of the best banks, the NAB has faced several criticisms and controversies in the past years. The business bank has improved its performance by adopting various technologies and working in its weak areas. To work efficiently, it is crucial to give benefits to the bank's employees. The company must look at its weak areas and strive to work with them. References Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, PESTEL, and SWOT Analysis. Erkutlu, H., 2012. The impact of organizational culture on the relationship between shared leadership and team proactivity.Team Performance Management: An International Journal,18(1/2), pp.102-119. French, D., 2013.British economic and strategic planning: 1905-1915(Vol. 59). Routledge. Froehlich, D., Segers, M. and Van den Bossche, P., 2014. Informal workplace learning in Austrian banks: The influence of learning approach, leadership style, and organizational learning culture on managers' learning outcomes.Human resource development quarterly,25(1), pp.29-57. Grant, A.M. and Hartley, M., 2013. Developing the leader as coach: insights, strategies and tips for embedding coaching skills in the workplace.Coaching: An International Journal of Theory, Research and Practice,6(2), pp.102-115. Haines, S., 2016.The systems thinking approach to strategic planning and management. CRC Press. Haiss, P., 2013.Cultural influences on strategic planning: empirical findings in the banking industry. Springer Science Business Media. Hasan, M.R., 2013.Apple Inc.-An Analysis: PESTEL analysis, Porters 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kajanus, M., Leskinen, P., Kurttila, M. and Kangas, J., 2012. Making use of MCDS methods in SWOT analysisLessons learnt in strategic natural resources management.Forest Policy and Economics,20, pp.1-9. Khan, M.J., Aslam, N. and Riaz, M.N., 2012. Leadership styles as predictors of innovative work behavior.Pakistan Journal of Social and Clinical Psychology,9(2), pp.17-22. Mols, N.P., 2013. The Internet and the banks strategic distribution channel decisions.International Journal of Bank Marketing. Mols, N.P., 2013. The Internet and the banks strategic distribution channel decisions.International Journal of Bank Marketing. Nab.com.au.2016.Personal. [online] Available at: https://www.nab.com.au/ [Accessed 2 Sep. 2016]. Popli, S. and Rizvi, I.A., 2015. Exploring the relationship between service orientation, employee engagement and perceived leadership style: a study of managers in the private service sector organizations in India.Journal of Services Marketing,29(1), pp.59-70. Wall, L., 2014. Business plan: It's business time!.AJP: The Australian Journal of Pharmacy,95(1131), p.50.
Saturday, November 30, 2019
Role of prejudice in wars in Iraq
Abstract The essay covers the role of prejudice in wars in Iraq. It defines prejudice and explains its role and effects. Other forms or factors of prejudice such as racism and discrimination are explained. The main causes of prejudice are explained and how they can be used to resolve and be used for the benefit of fighting discrimination and stereotyping. Ways in which citizens can assist to promote peace and helping the eradication of prejudice are suggested.Advertising We will write a custom term paper sample on Role of prejudice in wars in Iraq specifically for you for only $16.05 $11/page Learn More Role of prejudice in wars in Iraq Prejudice is negative attitude and feelings towards a certain group, which include discrimination of people due to their race, actions, beliefs and/or feelings. Prejudice is commonly used with discrimination and stereotyping since they have the same meaning, and go hand in hand. Prejudice in psychology is the science that affects the social mind. They are used to disintegrate people instead of bringing them together as one. It breaks relationships which may exists between individuals or groups even if the relationship is negative like in the cases of military patriotism (Plous, 2003). War has been commonly used to dehumanize groups of people with the intention of killing or casualties. The Iraq war is the most popular in describing prejudice. The U.S invaded Iraq because it is claimed that Muslims from Iraq, who are popularly known to carry out terrorism (jihad) bombed the Twin Towers on the 911 incident. The terrorists retaliated by bombing U.S, thus the cycle of war continues. This creates a gap between the two as the Muslims see themselves different from us and we also see ourselves different from them, thus creating a gap between the humans. Prejudice has played many roles, the main one being loss of human life, which is generated via war. Those participating in these wars are encouraged by bei ng honored and valued, this being the reason as to why war and prejudice never end. Many lie about what war is and its’ consequences by sugar coating it and in some instances, lie of their involvement. Those responsible end up being awarded medals or excuses are given, which leave them free without trial or punishment. It clearly portrays racism, sexism, heterosexism and exploitation of indigenous people, animals and the environment at large as some of the major effects that bring about human conflict and enmity. Racism has led to increased prejudice, which is the main cause of ethnic conflicts and wars in the Middle East and Africa whereas in other states, it has led to debates and controversies on race, racism, nationalism and multiculturalism. Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More A good example is the genocides which took place in the 1990’s with Rwanda (Africa) b eing the worst affected leaving millions wounded, homeless and many dead. Other genocides have occurred in Bosnia and Kosovo. These events have led to researches on the issues of prejudice and racism. Theories have emerged especially on psychological theories which adversely contribute to our knowledge on this disturbing social issue, and offer assistance on how the acquired knowledge maybe put into practice in understanding and resolving intergroup oppression and conflicts. Social researches have been brought forward arguing that prejudice and racism manifest themselves at different levels which include institutional, individual’s, intergroup or even interpersonal (Plous, 2003). To understand prejudice in relation to psychology, it may be related to discrimination or one having negative attitudes towards someone else basically because he or she belongs to a certain group. With Iraq, U.S discriminated it since it belonged to the Al Qaeda group, which was a terrorist group an d was attacking it and killing many innocent Americans. In the U.S – Iraq war, American soldiers were seen on the media and internet laughing and torturing Iraqi prisoners, while another terrorist group, still in Iraq, showed the video of an Iraqi slaughtering an American civilian. Others had photos showing an Iraq mob killing four American military then hanging them on March 31st. These murders and tortures clearly show a sign of hatred, enmity and inhumanity among the humans. If mobs and groups of terrorists can carry out the same, one is left to wonder what effect or impact trained military personnel could have like that of the U.S especially on their mortal enemy. This becomes really hard for the human activists such as the Red Cross, United Nations and Africa Union to promote peace and eliminate prejudice. Reason for this is that many leaders such as the religious, military and political leaders tolerate this kind of behaviors without bring the culprits into justice. The U.S being the leading in music and film making exercise prejudice by discriminating the Muslim race, in that, they feed civilians with discrimination information in form of movies and music. We expect the military to behave in an extra ordinary manner forgetting that they are also humans who are subject to hatred and discrimination waves against the Iraqis and the Muslim in general as the public is. Advertising We will write a custom term paper sample on Role of prejudice in wars in Iraq specifically for you for only $16.05 $11/page Learn More Some military leaders have made anti- Muslim speeches to the public and on live broadcasts while in uniform and no form of confrontation or warning was done. He went ahead and authorized for both sexual and physical abuse of the Iraqi prisoners. Prejudice is mainly promoted by hate speeches from popular leaders, government actions and the media (Clow and Esses, 2007). The three lead to the widespread of preju dice across the world which results into wars and conflicts between countries, groups or even individuals. Government actions such as interrogations, police detention without trials, profiling at subways and airports, police raids among others are some of the effects causing mainly the Muslims and black\brown colored people feeling insecure and discriminated as they are the main suspects in crimes and terrorist actions. The media behaves irresponsible through talks, shows as well as news as the government can control any information that would expose it to the public but any other act related to a black colored or Muslim related story is very quick to publish and expose it. In the previous years Fight against prejudice took another turn when groups and factions forbid any public expression that would lead or encourage prejudice and discrimination of whatsoever manner. For example, some editorialists accompanied by protestors confronted the president of Rutgers University asking h im to step down for discriminating the blacks and calling them â€Å"the disadvantaged and without genetic, hereditary background†¦Ã¢â‚¬ Others like Ralph Reed called for a press conference to urge people to denounce the habit of name calling especially with regards to race and color. Citizens can assist in promoting peace and fight against prejudice in many ways, although eliminating prejudice totally will not be possible since everyone has their own motives and as long as freedom for expression remains, hate speeches and other kinds of prejudice will prevail. Advertising Looking for term paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, some people believe and will express it out publicly that homosexuality is a disease and disgrace to the society, which is a form of discrimination. This is a form of promoting peace and fighting prejudice as the school policies do not tolerate such speeches (Brochu, and Esses, 2009). An effective way of promoting peace is via the media. Using the internet, radio, television, computers and printing can be very effective to make humans understand the need and importance of peace. Media if not controlled and well monitored may lead to war as was the case with the Iraq war in 1993. This is due to the civilians being misinformed due to the unverified information and misrepresentation of statements. Some withhold or release de-sensationalizing information which does not promote peace especially in times of war or near war, thus, steering up war and conflicts. Education in schools mainly junior, high school and colleges should be used to teach students about peace since they interact mostly with others from different backgrounds and of different races. Dialogue should be used and allowed as everyone has a right to express themselves as long as it does not promote prejudice in any way. The government and leaders should strictly forbid and contain prejudice by laying out strict and just policies, rules and repercussions and making them known to all (Esses., et al, 2008). Symposiums and conferences should be encouraged and all races should be encouraged and everyone’s view should be addressed equally without favoring anyone and discriminating the others. Respect for others’ religion should be addressed and adhered to promptly. Another thing to note is that revenge always accelerates war rather than peace. Dr King advocated for peace and called it â€Å"not the absence of violence, but the presence of justice,†(Zucchino, 2004). On elections day, we should strive to elect leaders who know the meaning of peace and are willing to go a n extra mile to achieve it and ensure that justice is served to those who seek it. Others may perceive peace inform of justice as those who do wrong by encouraging war or murder to be taken for trial and prosecuted. Also to understand the roots of evil like war, terrorism, murder and any other form of inhuman act (Berreby, 2005). The law should be closely followed as it calls on us to follow the procedures laid in order to protect innocent lives, apprehend calmly rather than to use force and destroy property and lives. Citizens can decide to reject the U.S strategies used by the government and advocate for those that respond to terrorism in a positive and polite way by using the necessary resources to prosecute international criminals. During debates the root causes of prejudice and any other source of conflicts that is likely to stir up war or hatred should be addressed and not only the symptoms and effects. Together as one, we should recognize and appreciate the other parties ar e taking. This way United States is able to respond effectively and receive assistance from the international body if we are able to identify our role in promoting peace and fighting terrorism. Challenge the elected leaders to dialogue with Taliban and Al Qaeda leaders in order to formulate solutions and work together to encourage peace and spread it globally. Ask leaders to change from engaging in wars through bombing Iraq to aiding the starving Muslims who majority are homeless and dying. Increasing the amount of multilateral organizations which are not based on the fact that one is with us or against us, but those that serve all equally without discrimination. Finally, activists and unions can foster the understanding of various cultures and advocate for reconciliation and peace among the inter cultural community (Reynolds, 2005). In conclusion, prejudice and discrimination cannot be completely eradicated but can be controlled or used to the advantage of promoting peace and rec onciliation among the human race. The main perpetrators of prejudice are the government actions which can decide whether or not the war will stop or will continue. Media which has the most effect as can be manipulated to steer up war by the government or other popular individuals and hate speeches on live broadcast by prominent leaders such as the military, religious and political leaders. Peace is inevitable since if war erupts only innocent lives are sacrificed and many become displaced but by promoting peace, love and unity irrespective of color or background, a lot can be achieved with the use of those resources being diverted elsewhere like in invention or assisting catastrophic hit areas or even venturing to the out a space. These actions will not be effective in a year or two or even five years time but will be a gradual process which the following generations will benefit from and the world will be a conducive environment to live in without fear. References Berreby, D. (2 005). Us and Them: Understanding your Tribal Mind. New York: Little Brown and Company Brochu, P. Esses, V. (2009). Weight prejudice and medical policy: Support for an ambiguously discriminatory policy is influenced by prejudice-coloured glasses. Analyses of Social Issues and Public Policy, 9, 117-133. Clow, K. Esses, V. (2007). Expectancy effects in social stereotyping: Automatic and controlled processing in the Neely paradigm. Canadian Journal of Behavioural Science, 39, 161-173. Esses, V. Veenvliet, S., Hodson, G., Mihic, L. (2008). Justice, morality, and the dehumanization of refugees. Social Justice Research, 21, 4-25. Plous, S. (2003). Understanding Prejudice and Discrimination. New York: McGraw-Hill. Reynolds, N. (2005). Basrah, Baghdad, and Beyond: U.S. Marine Corps in the Second Iraq War. Naval Institute Press, Maryland. Zucchino, D. (2004). Thunder Run: The Armored Strike to Capture Baghdad. New York: Atlantic Monthly Press. This term paper on Role of prejudice in wars in Iraq was written and submitted by user Jonathan Johnson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, November 26, 2019
Indus Jute Mills Ltd Essays
Indus Jute Mills Ltd Essays Indus Jute Mills Ltd Essay Indus Jute Mills Ltd Essay Indus Jute Mills Ltd. (IJM) was established in 1968. It is a jute goods manufacturing company, and imports raw jute from Bangladesh and converts it into Jute bags, Hessian cloth, Twine and Yarn for packing and storing wheat, rice, cotton and other agricultural products. IJMs factory is located in the province of Sindh, 40 kms northeast from the city of Karachi, where its head office is located. Pakistans Jute Industry comprises of 11 Mills, of which only 5 have started exporting jute goods directly to Iran in 1999. IJM as been exporting indirectly (grain sacks) to Iran, and has now decided to export Hessian cloth directly. Iran uses this to waterproof the roofs of houses and buildings during construction, as Iran has ample rainfall and snow. IJM has decided to export for a number of reasons. It will be able to operate at full capacity is it does so, and increased sales will help balance out its high raw material and inventory costs. Exporting to Iran is a good decision as not only is Iran next-door to Pakistan geographically, but is also is a huge market for Hessian cloth, importing about 57,000 tonnes a year from Bangladeshi, Indian and Pakistani Mills. Its climate ensures that Iran will always demand material for waterproofing. Iran prefers Hessian to synthetic cloth, as it is environmental friendly. Iran also has a young population, and one that grows at an extremely high rate. It also has a high GDP growth rate, depicting an expanding economy. All this means that Iranians will be demanding housing on a large-scale, thus leading to the indirect demand for Hessian cloth. IJM will have a competitive edge over both Bangladeshi and Indian jute exporters, as well as other Pakistani mills. It plans to enter the market offering superior quality Hessian at a price that is slightly lower than the international market price. It is also located very near Karachi Port (only 40 kms), which means goods can be delivered to Iran faster and cheaper. It also can use land routes to deliver its goods, providing it with a further advantage. IJM plans to begin exporting to Iran by March 2004, and gain a significant share of the market within the next two years. It also plans to begin exporting Hessian to other countries in Asia and the Middle East within the next five years. It plans to achieve a growth in sales of 10% per annum. To achieve the above objectives, IJM is planning to promote its Hessian by taking part in the International Trade Fair in Tehran, Iran in January 2004. A sales executive will be hired especially to oversee exports, and make appropriate contact with a local Agent in Iran. Advertisements will also be placed in the Iranian Weekly and Yearly Industry Bulletins. Indus Jute Mills Limited (IJM) is a public limited company incorporated under the Companies Act in 1968, and is also listed on the Karachi Stock Exchange. It is a jute goods manufacturing company, and imports raw jute from Bangladesh and converts it into Jute bags, Hessian cloth, Twine and Yarn for packing and storing wheat, rice, cotton and other agricultural products. Jute goods are not only environment friendly, but also non-toxic, reusable and a 100% biodegradable. Jute packaging ensures safety in handling, transportation, and long-term storage of grain. IJMs factory is located in the province of Sindh in the Dhabeji District of Thatta, 40 kms northeast from the city of Karachi, where its head office is located. It presently employees 1800 people, including both the factory workers and the management staff. At present, Pakistans jute industry consists of 11 mills that supply jute bags and Hessian cloth to the Pakistani government and also cater to the private sector. These are Crescent Jute Products Ltd., Thal Jute Mills Ltd., Indus Jute Mills Ltd., Sargodha Jute Mills Ltd., Sohail Jute Mills Ltd., Habib Jute Mills Ltd., United Jute Mills Ltd., Pioneer Jute Mills Ltd., Madina Jute Mills Ltd., Amin Fabrics Ltd. and White Pearl Jute Mills Ltd. Of these, Crescent, Thal, Sargodha, Habib and Amin Jute Mills Ltd. started exporting Jute products directly to Iran in 1999, and are currently doing so. IJM has now decided to enter the international market due to a number of reasons. Firstly, it is not currently operating at full capacity, and if it enters the international market, it will be able to do so. An increase in sales will provide the company with increased finances for operational purposes. IJM requires a great deal of liquid finance as it imports raw jute from Bangladesh and needs to import and store four months stock in advance, as ships take a considerable amount of time to reach Karachi Port from Bangladesh. Thus, both the cost of raw material and raw material inventory costs need to be met. Also, IJM produces 70% of Pakistans sacking bags for packing wheat. Wheat is harvested in March and is packed until the end of June every year. In order to cater for this large demand, IJM produces a certain amount of jute sacks every month all year round and stores them until they are needed in March. Thus, the inventory costs for finished goods are also high. At present, IJMs Hessian cloth accounts for 20% of its total product mix. IJM feels that increasing the production of Hessian cloth to 40% can reduce the high inventory cost for sacking. Of this, 20% could be used to meet local demand, and the remaining 20% could be exported. This will generate greater sales revenue as Hessian cloth is priced at Rs. 40,000 per tonne as compared to sacking, which yields only Rs. 28,000 Rs 30,000 per tonne. IJM was also previously producing Hessian sacks and supplying them to local rice producers for packing rice for export. This means for indirect export was reduced when rice producers began to switch to the cheaper polypropylene. IJM thus has surplus Hessian cloth, and the most logical step would be to export this to Iran, as it is a huge market for Hessian cloth, importing about 57,000 tonnes a year (2001) altogether from Bangladesh, India and Pakistan. Hessian cloth is coated with tar on both sides and then spread on the roofs of houses and buildings during construction. This ensures that the construction sites stay waterproof, as Iran is a county with ample rainfall, snowfall and hail. In addition, Iran is in close proximity to Pakistan and shares a common border with it. Thus, it is possible to easily transport goods by both land and sea routes. As a result, distribution costs will be lower and delivery time will be shorter, giving IJM a competitive edge over Bangladesh and India. The Islamic Republic of Iran (IRI or Jomhuriy-e Islamiy-e Iran) is a vast country, comprising a total land area of more than 1.6 million square kilometres. It is bordered by the following: Armenia, Azerbaijan, Caspian Sea and Turkmenistan from the North, Afghanistan and Pakistan from the East, Turkey and Iraq from the West, and the Persian Gulf and the Oman Sea from the South. The climatic variation is great. The maximum temperature is more than 53 C in the Golf region and down to 40 C in the Northwest. Annual precipitation varies from 2400 mm per annum in the Caspian Region to no rain for successive years in central sand dune areas. This climate with ample snow and rainfall ensures that there will be a constant demand for material needed to waterproof buildings during construction. The public census is conducted in Iran every five to ten years and the latest one was carried out in 1996. The Central Bank of Iran predicted Irans population to be 64.9 million by March 21, 2002 of which 41.9 million reside in cities and 29 million in villages. Thus, since most of the population resides in cities, the construction industry is large and will continue to grow. The following diagram shows the rapid growth rate of Irans population. In a span of 6 years, from 1996-2002, Irans population experienced a 7.5% growth rate. This makes Iran an ideal place for IJM to export Hessian to, as a growing population means a greater need for housing, which means an increase in local construction, and an increased demand for Hessian cloth. This pyramid shows the division of the Iranian population by both age and gender. It is interesting to note that the majority of Irans population is young, and lies within the 5-9, 10-14, and 15-19 age brackets. This means that there will be a great demand for housing within the next few years, and indirectly, a need for Hessian Cloth. Iranians enjoy a decent standard of living as compared with Pakistanis. The per capita income is about 8,953,000 Rials / US$ 1119 (March 2002-March 2003), whereas Pakistans is about US$ 450. The average GDP growth rate is 6.5 percent (Mar. 2002-Mar. 2003), depicting an expanding economy. Gross National Savings / GNP is 22.1 percent (1998), showing that savings that can be diverted towards construction. According to the existing statistics, while the countrys population has increased by about 70% from 1979 to present day, the number of university students has risen by more than 1000% over this period! An educated population will lead to a larger and more skilled workforce with higher income levels in the future. This would have a favorable impact on the demand for housing, and indirectly for Hessian. Iran has been plagued by an extremely high inflation rate over the last decade (15.7% in Mar. 2002 Mar. 2003). However, this is gradually decreasing, allowing Iranians to increase their levels of savings and standard of living.
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